— Insights
Practical thinking on distribution, revenue, marketing and AI — written for hoteliers, not agencies.
AI Discovery
A study of 19,579 AI runs and 31,138 hotels shows the machines read the OTAs — then send the traveller to your own website. And independents get more of those links than chains.
AI Adoption
A European survey of 1,485 hotels found a wide adoption gap between chains and independents — and one number underneath it that changes the whole picture.
AI Guest Communication
An honest account of where an AI assistant genuinely helps a hotel, where it must be stopped by design, and the questions to ask any vendor before signing.
Only about 16% of the world's hotel supply appears in answers from ChatGPT, Gemini and Perplexity. How to check whether yours does, in ten minutes, and what actually changes the outcome.
Distribution
Practical, proven levers independent hoteliers can pull to bring OTA costs down without losing volume — starting this quarter.
Direct bookings
A clear, no-jargon playbook for independent hotels that want to grow direct revenue without hiring a full marketing team.
A plain-English explanation of what a channel manager does, why it matters, and how to know if yours is holding you back.
Metasearch
How Google Hotel Ads works, what it costs, and why every independent hotel should be there — even on a small budget.
Revenue
What dynamic pricing is, what it isn't, and how to start applying it at an independent hotel without buying enterprise software.