Case Studies

Results, not slogans.

A selection of independent hotels who partnered with Directel — and the numbers that followed.

Coastal Boutique Retreat

Amalfi Coast, Italy

Coastal Boutique Retreat

+42%
direct bookings
−22%
OTA dependency
+18%
RevPAR

Challenge

80% dependency on OTAs, flat RevPAR for three seasons.

What Directel did

Rebuilt the booking engine, launched Google Hotel Ads and rolled out dynamic pricing across seasons.

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Countryside Relais

Provence, France

Countryside Relais

+65%
direct traffic
+31%
ADR
+70%
RevPAR

Challenge

Beautiful property, invisible online. No direct-channel strategy.

What Directel did

New multilingual website, SEO, and metasearch presence with pay-per-stay economics.

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Historic Lakeside Hotel

Lake Como, Italy

Historic Lakeside Hotel

24/7
guest response
+0.4
review score
−60%
reception workload

Challenge

Reception overwhelmed by guest messages in five languages.

What Directel did

Deployed AI concierge on WhatsApp with online check-in and pre-arrival flows.

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Urban Design Hotel

Andalusia, Spain

Urban Design Hotel

+27%
RevPAR
+15%
ADR
+8pt
occupancy

Challenge

Strong occupancy but weak rate strategy. Losing money on shoulder nights.

What Directel did

Full revenue management with forecasting, benchmarking and rate optimization.

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