— Insights
Practical thinking on distribution, revenue, marketing and AI — written for hoteliers, not agencies.
AI Discovery
Only about 16% of the world's hotel supply appears in answers from ChatGPT, Gemini and Perplexity. How to check whether yours does, in ten minutes, and what actually changes the outcome.
Distribution
Practical, proven levers independent hoteliers can pull to bring OTA costs down without losing volume — starting this quarter.
Direct bookings
A clear, no-jargon playbook for independent hotels that want to grow direct revenue without hiring a full marketing team.
A plain-English explanation of what a channel manager does, why it matters, and how to know if yours is holding you back.
Metasearch
How Google Hotel Ads works, what it costs, and why every independent hotel should be there — even on a small budget.
Revenue
What dynamic pricing is, what it isn't, and how to start applying it at an independent hotel without buying enterprise software.